STONES & BONES celebrates 30 years
Small beginnings
STONES and BONES STONES and BONES celebrated its 30th anniversary and wanted to strategically use the moment to put the brand back in the spotlight. The challenge: not just communicating a milestone, but delivering a strong, layered story that highlights both its heritage and international ambitions.
Small Talk translated this into a focused PR approach with character. We honed the brand’s DNA in a powerful press release and brought journalists to Italy, straight to the source. There, they could experience the craftsmanship and production process up close, and most importantly: feel it.
Big efforts & results
That combination of storytelling and experience generated strong media attention. The story found its way effortlessly to outlets such as De Tijd, Het Nieuwsblad, Billie, Gazet van Antwerpen, and Het Belang van Limburg.
A well-balanced mix of print and online coverage demonstrates how a thoughtful PR strategy can turn an anniversary into impactful media exposure.
LET'S TALK NUMBERS
12
articles
7.358.144
people reached
€265.956,121
media value generated
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