Making Experts Visible: Louis-Philippe Kerkhove, AI-specialist
SMALL BEGINNINGS
Experts often have a wealth of knowledge to share, but standing out in the media landscape can be challenging, and that’s where we step in.
That’s why we developed a targeted approach: personal branding for experts through press releases and a smart media strategy. This ensures the right stories reach the right editorial teams.
A great example is Louis-Philippe Kerkhove. As a professor of Operations Management at UGent and founder of the data consulting company Crunch, he combines academic expertise with commercial experience. Together, we defined his core message: his expertise in AI, data, and business, backed by concrete cases, so journalists and companies can immediately see the value he brings.
Big efforts, Big results
With that message in hand, we drafted a press release and sent it to carefully selected media outlets and editorial teams. The result? Louis-Philippe Kerkhove was featured in interviews by industry media Fashion United and Gondola, positioning him as the go-to expert in AI and data.
This case perfectly illustrates what Small Talk can do: we get experts into the media, increase their visibility, and help them be recognized as authorities. Our combination of strategic approach, journalistic expertise, and an extensive network ensures that knowledge holders get the platform they deserve.
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