Delirio: a new alcohol-free specialty beer
SMALL BEGINNINGS
Brouwerij Huyghe expanded its range with Delirio, a new alcohol-free beer that responds to the growing demand for flavorful non-alcoholic alternatives. The challenge? Giving the beer its own story and making it stand out in the media and on social channels.
To achieve this, a combination of PR and influencer marketing was chosen. The goal was to bring Delirio to the attention of not only beer enthusiasts but also lifestyle and food media, while allowing influencers to introduce the beer authentically to their communities.
BIG EFFORTS & RESULTS
For the launch of Delirio, we implemented a targeted PR approach to bring the story of the new alcohol-free beer to relevant media. At the same time, we collaborated with two influencers who discovered the beer and shared their experience through their own channels.
Delirio gained visibility in outlets such as HLN, Het Nieuwsblad, De Gentenaar, and TAGMAG. The influencers also shared their experience with their followers. Curious to see how they experienced Delirio?
LET'S TALK NUMBERS
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influencer collaborations
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