Deliria: a tradition on International Women’s Day
Small beginnings
On International Women’s Day, Brouwerij Huyghe brews Deliria: a specialty beer by and for women, breaking the cliché that beer isn’t for women.
During the brewing day, Catherine Dubrulle invites a select group of women to help create the beer and truly experience the story behind Deliria. With a portion of the proceeds supporting the fight against breast cancer, it’s about more than just beer. Small Talk supported the brewing day by managing the guest list and ensuring that two carefully chosen influencers could fully experience the event.
Big efforts & results
Two influencers attended the event and discovered the story behind Deliria.
They created their own content on the spot, giving the beer extra visibility not only among the guests but also online. In this way, Deliria’s annual tradition was shared once again with a wider audience.
👉 Check out their content: post 1 • post 2 • post 3 • post 4 • post 5
LET'S TALK NUMBERS
2
influencer collaborations
5
influencer posts
58.468
people reached
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