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A job in the Westhoek? Absolutely!

DVV De Westhoek - West-bewaarde Geheim

SMALL BEGINNINGS

Dienstverlenende Vereniging Westhoek (DVV) is launching a campaign with a wink: The West-kept Secret.

The message? The Westhoek has jobs, strengths, and plenty of space. But… finding the right people? That remains a challenge. That’s why VOKA and eight major companies are stepping up: Aviko, Bellewaerde, PepsiCo Veurne, Bouwbedrijf Furnibo NV, Valcke Prefab Beton, DUCO Ventilation & Sun Control, e-BO Enterprises, and Picanol Group.

BIG EFFORTS AND RESULTS

Our mission? To get everyone talking about it. Not just a dry announcement, but a targeted media approach where companies themselves put the region on the map. Through interviews, they gave this story a voice. No vague complaints about the labor market, but a message that sticks.

We knew right away: the labor shortage is the foundation of this story. With that as our central theme, we informed national news outlets, local press, trade magazines, and HR platforms. No noise, no detours—just a clear message that was heard. Just as it should be for a West-kept Secret (wink).

LET'S TALK NUMBERS

2.887.031

people reached

€ 141.833

media value created

x 30

Return On Investment