Veos launches ambitious and spectacular sustainability campaign

Small beginnings

Sustainability lasts longest when accompanied by concrete action. Veos from Zwevezele, the global leader in high-quality animal protein, was well aware of this. What’s more, Veos not only wanted to work sustainably but also sought to highlight its innovative DNA. After all, breeding will out...

Major efforts & results

Eventually Veos came up with the revolutionary idea of filtering animal blood into drinkable water. And so they did just that! Thanks to their new water treatment plant, Veos has been able to cut their groundwater consumption by up to 40% while treating their employees to exclusive ‘home-made water’. This type of project is in our blood so we mounted a creative PR campaign that made regional and national media drool. In fact, everyone lapped it up.